The Store, The Strand

The Store, The Strand

four23 recently created an exclusive event, including live music performance and 3D cinema, at The Store - central London’s newest cultural destination.

Taking over three floors of the brutalist building, four23’s spacial design team created a series of interactive installations and a dramatic performance space that followed the essentialist design aesthetic of the building.

500 guests entered via an immersive colour haze tunnel and were supplied with 3D eyewear that enhanced installations and revealed exhibition graphics, whilst a decoder cinema presented film content.

A neon-lit stage in front of a panoramic view of the Thames created a striking backdrop, before adidas Originals ambassador and US hip-hop artist Pusha T took to the stage.

Visit the four23 Flickr for more images from the event.