four23 have created a campaign, in partnership with the NHS, to raise awareness of bowel cancer screening across the UK.
Bowel cancer is one of the most common types of cancer diagnosed in the UK, with 1 in 20 people developing it during their lifetime. However, 93% of people diagnosed will survive if the cancer is found early; which is where the screening programme can make a huge impact.
Bowel cancer screening kits are sent out to over sixty-five’s across the UK. The kits are completed at home and sent back to the NHS, but the NHS only receives around 50% of the kits back.
four23 have created a digital campaign which aims to address this statistic by reaching out to younger people across the country, recruiting them to spread the message and persuade older friends or family members to use the screening kits.
The campaign has resulted in a new website, a series of films and a touring roadshow to spread awareness.