Kendrick Lamar's Block Party

Kendrick Lamar's Block Party

four23 recently collaborated with Reebok to host a UK appearance from Grammy Award winner Kendrick Lamar. 

Inspired by Kendrick’s LA roots we converted the empty lots of a former TV production studio to stage a block party event. Apple Music’s Beats1 presenter Julie Adenuga played host for the night as guests navigated murals by emerging young artist-illustrators Karis Knight, James Dawe, Ben Tallon and Joe Clarke. The event culminated in a live performance by Kendrick to an intimate crowd of only 300 guests.

Earlier in the day, Kendrick made a surprise appearance at a specially commissioned music workshop for young people in partnership with the Brighter Sound music charity. The workshop encouraged participants to experiment with freestyle MCing, lyric-writing, production, Djing and mixing. 

The young guests and tutors were stunned by a surprise appearance from Kendrick, who joined the participants in an impromptu freestyle rap battle.

Footage of Kendrick’s appearance was shared globally across social media and in hundreds of titles online. 

Read more about the block party and Kendrick’s surprise appearance at: