four23 studio will be creating a series of films to introduce legendary Savile Row tailor Henry Poole.
Dating back seven generations, the story began when James Poole, a cloth merchant, came to London to seek his fortune. His son, Henry Poole, learnt the art of tailoring and the family name became an institution. Since then, the label has dressed the likes of Edward VII and Napoleon III and is credited with inventing the evening dinner jacket.
The first film will demonstrate the atelier’s precise approach to tailoring, starting with the important discussion between client and pattern cutter around fabric and cloth. As it is crafted, the suit passes through the hands of up to five expert artisans specializing in a different component, down to the smallest details; from pockets to finishing and pressing. Between every stage, the cutter adapts and holds fittings with the client.
The project will culminate in an exclusive collaboration launch event hosted at Merchants Taylors’ Hall for 100 guests. Greeted by a string quartet, the evening will feature a chance to explore the atelier’s archive and include an intimate dinner followed by a panel discussion with Simon Cundey and Tom Pendry from Henry Poole.
More info coming soon.