four23 are collaborating with Stella McCartney’s studio to develop the creative concept for the launch of the new Team GB kit for Rio 2016.
Stella McCartney’s Team GB kit for London 2012 was worn by gold-medalists including Jessica Ennis-Hill, Mo Farah, Greg Rutherford and Laura Trott.
Stella has again taken up the role of Creative Director for the official Team GB kit which will be worn at this summer’s Olympic games in Brazil.
The creative concept celebrates the energy and spark of the young talent rising up through the ranks to become the newest members of Team GB.
The Team GB launch campaign imagery will be unveiled in April.
Follow @studiofour23 on Twitter for updates on the collaboration.