Barcelona Grand Prix with Scuderia Ferrari


Barcelona Grand Prix with Scuderia Ferrari

Barcelona Grand Prix with Scuderia Ferrari

This week we immersed guests in the world of carbon engineering at an exclusive event during Formula 1 weekend in Barcelona.

We transformed a warehouse close to the Circuit de Barcelona-Catalunya into an immersive ‘laboratory’. Guided by a sequence of precise red lasers, guests placed on wireless headsets and absorbed an Audio Visual experience exploring the story of carbon engineering. Sound was channelled holophonically, creating a richly textured audio experience as six large-scale screens used synchronized visuals to bring the unique structure of carbon to life.

The A/V experience concluded with a series of interviews with Scuderia Ferrari drivers Kimi Raikkonen and Pedro de la Rossa hosted by BBC 1 pitlane reporter Tom Clarkson.

See more from event at the four23 Flickr stream here.