four23 LIVE

event and
live experience

Tubular X


Project Overview:

A unique event to showcase the launch of Tubular X by Originals for
fashion writers, cultural influencers and Instagrammers.

We transformed a former
train station in London’s
East End into a photo
playground, transporting
guests into a visual world
of ‘Tubular’.
The venue created a dramatic tunnel of light with a kaleidoscopic digital video wall displaying infinite iterations of graphics inspired by the city of London.
Models on a live catwalk
‘disappeared’ around the
edge of a projection
mapped wall.