four23 LIVE

event and
live experience

Barcelona Formula 1


Project Overview:

An exclusive event during Formula 1 weekend in Barcelona immersing guests
in the world of carbon engineering. We converted a warehouse close to the
Circuit de Barcelona-Catalunya into a ‘laboratory’ for the evening.

Guests were guided by a sequence of precise red lasers.
Sound was channelled
holophonically, creating
richly textured audio
synchronized to
large-scale screens.
The experience concluded with a series of interviews with Scuderia Ferrari drivers Kimi Raikkonen and Pedro de la Rossa hosted by BBC 1 pitlane reporter Tom Clarkson.