An international design competition, in partnership with Designboom, giving aspiring
young innovators the opportunity to ambitiously imagine the future of sport.
To inspire participants, a series of written long form features exploring
innovation in design and performance were published weekly.
‘How technology and science are disrupting the world of design’;
‘Breaking the boundaries of elite level sports performance’';
‘Designer as Entrepreneur’; and ‘The Architecture of Ingenuity’.
Managed editorial, short form and social content that was shared daily across
Designboom’s social channels followed by over 1million+ design enthusiasts.
Two design teams selected from over 1000 entries were rewarded with
a trip to Los Angeles including a guided tour of Space X and a workshop
at the Art Centre College of Design in Pasedena.
Publication of ‘A Sporting Monograph’, a coffee table book,
celebrating the 37-year career of adidas Head of Sport, Robin Money.
Researched, written and edited by four23, the book takes in Robin’s own career as captain of
Leicester Tigers, Daley Thompson taking Gold at the 1984 LA Games, Jonny Wilkinson’s feats
during England’s winning 2003 Rugby World Cup campaign, and concluding with a personal
reflection on retirement after the 2012 London Olympics.
The books main conversational narrative is interspersed with contributions from
David Beckham, Sir Alex Ferguson, Jessica Ennis-Hill and Sir Clive Woodward.
Designed, typeset and produced into a premium, hardback book.
Authorship of a research paper and book –
in collaboration with Manchester’s Creative Director, Peter Saville –
to define the concept of the Original Modern City.
A research and consultation period, spanning over eight weeks, enabled us to define a list of
exemplar individuals, groups and companies that demonstrated Original Modern thinking.
Inspired by the approach of social scientists and behavioural economists
we developed an Original Modern criteria against which we could map our
exemplars to identify common themes and a unifying approach.
The book design featured an info graphic device, with the
exemplars clearly mapped, in one easy to understand visual.
Written by four23, the introduction was authored by Warren Bramley, four23’s
founder, with additional contributions from Dr. Tristram Hunt, historian and
author and Will Hutton, the former Editor of The Observer.
Print publishing project in partnership with HUH. Magazine -
a leading arts and culture website - for adidas Originals.
Research and content planning for a one-off, 32-page broadsheet print publication
inspired by the resurgence of free printed newspapers among young creators in London.
Month-long editorial scheduling across print, digital and multiple social media channels.
In partnership with HUH. commissioned multiple editorial assignments including interviews,
profiles, playlists, opinion pieces, poetry, portfolio showcases and exclusives.
Editing and proof checking of the full editorial output including
the final print paper, online features and social posts.
10,000 free copies of the ‘Neighbourhood’ newspaper were printed and distributed
in selected coffee shops, venues, bars and boutiques in and around London.