The global launch took place in
Manchester, England featuring a
unique programme of community
music and art workshops for
aspiring young musicians by day
and by night, an LA inspired block
party featuring a live performance
by Kendrick to an audience of 300
global fans and guests.
In the daytime, we teamed with music charity Brighter Sound and curated a programme of music and art workshops for young people. The workshops were held in a repurposed three-storey community space in the cultural district of the City.
Throughout the day participants experimented
with freestyle MCing, lyric-writing, live producing,
DJing and mixing, and were mentored by a group
of experienced artists and performers.
As the day came to a close, the young guests
(and tutors) were surprised by an unannounced
visit from Kendrick, who met all the participants,
held a Q&A and then joined in an impromptu
Footage of Kendrick’s appearance
reactions of the young
globally across social
and picked up by
Held in the converted empty
lots of a
former TV production
event was divided
into three Blocks:
became The Performance
Studio 12, The
6, The Exhibition Hall.
All studios were designed as white blank canvases,
reflecting the Classic silhouette, illuminated with
optic white neon lighting
Guests weaved through a maze of giant murals
by emerging young artist-illustrators, Karis Knight,
James Dawe, Ben Tallon and Joe Clarke.
Reebok enthusiasts could get up close to rare and
iconic archive products and everyone had the
chance to exchange their old shoes for a new pair
of white Classics.
Apple Music’s Beats1 presenter Julie Adenuga played host for the night welcoming special guest DJs Bradley Zero, Hannah Faith and Logan Sama to soundtrack the evening.
At 9.30pm Kendrick took to the stage in Studio 12 to perform a 45-minute intimate set.
Guests were encouraged to become part of the
show, illustrating the stage and the surrounding
walls with lyrics, messages and art.