Case Study

Client: KEVIN SPACEY FOUNDATION
Project: RICHARD'S RAMPAGE

A digital project uniting aspiring young
actors from across the globe.

A social education platform
gave participants an opportunity
to connect, collaborate and
share learnings - building a
worldwide community around
the inaugural project from the
Kevin Spacey Foundation.

BACKGROUND

The Bridge Project was a pioneering transatlantic theatre production of
Richard III, starring Kevin Spacey and
directed by Sam Mendes.

The project was a collaboration between London’s Old Vic theatre, where Kevin was Artistic Director, New York’s Brooklyn Academy of Music and Sam Mendes’ Neal Street Productions.

When Kevin was cast in the lead role, he aimed to use it as a vehicle through which to launch the Kevin Spacey Foundation’s first major project, Richard’s Rampage.

As the production toured the world, a global learning initiative would follow – taking cast and crew – including Sam Mendes and Kevin himself - into schools to mentor, teach and workshop with children and teachers using the screenplay of Richard III.

VIEW INTRO FILM

THE PROGRAMME

The ambitious programme aimed to work with 1,000 young people aged 14-18 years in 9 cities, 8 countries, across 3 continents.

LEARNING PLATFORM

RichardsRampage.com provided both a source of information about the project, and acted as
the portal to the project’s social
media communities.

A range of resources were made available through the site, including a Richard III education resource pack to help teachers prepare for their workshop, interviews with the creative team and rehearsal shots of the abridged Richard III production.

The films created during the workshops were also premiered on the platform, documenting the journey of the entire project as it progressed around the globe.

LEARNING PLATFORM

RichardsRampage.com provided both a source of information about the project, and acted as the portal to the project’s social media communities.

A range of resources were made available through the site, including a Richard III education resource pack to help teachers prepare for their workshop, interviews with the creative team and rehearsal shots of the abridged Richard III production.

The films created during the workshops were also premiered on the platform, documenting the journey of the entire project as it progressed around the globe.

FINAL ACT

The collaborative film was screened at a gala event hosted by Kevin in Washington DC, in front of an audience of prominent political and film industry personalities - showing
potential donors the difference
their support could make.

LEGACY

After the project the website became a legacy resource where teachers could download workshop materials, including scripts for the 30 minute version of Richard III, role playing and group exercises, plus links to other resources including details of local government grants available to support theatre projects – enabling their students to continue to explore their new found passion for acting.

The social communities gave the schools and the students a way to connect with each other beyond the tour; with friendships continuing long after the last workshop had taken place.

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