A collaboration with young
creators to celebrate the
thriving arts culture of London,
creating innovative new content
and giving context to the arrival
of adidas Originals in the
The newspaper was supplemented by a digital platform featuring exclusive content dropped everyday throughout the campaign.
Each creator featured in the newspaper contributed
supporting sharable digital content including short
films, exclusive mixes, GIF artworks and photo
galleries, which were revealed daily on a dedicated
adidas Originals x HUH. Magazine website.
Dalston’s Kristina Records put together a playlist of their favourite records to come out of London this year, London-born but Melbourne-based Nic Hamilton premiered a new animated video piece, visual artist Rosanna Webster used a combination of collage and photography to produce unique graphic pieces.
The content of the
newspaper and digital hub
came to life at a launch party at
the new Originals store in
Foubert’s Place, where those
featured were invited to
co-programme the event for
Highlights included live art by Malarko, food and
drink from Rita’s Bar and Dining in Hackney, and live
performances from George the Poet and singer
Charlotte Rutherford shot cover portraits, in a live photography studio at the event, which were then instantly printed onto limited edition t-shirts as a Neighbourhood memento for all guests.